During a live cooking segment, hosts Sofia and Marc poured a full jug of water on the counter — and wiped it up in 3 seconds. Viewers flooded social media. Stock at Canadian Tire is moving fast.
Tuesday morning, Studio 4. What was supposed to be a casual cooking segment became the most-shared TV clip of the week.
It started as a joke. Co-host Sofia Bellini "accidentally" tipped a jug of water across the pristine kitchen island while her partner Marc Dubois laughed nervously in front of 1.2 million viewers.
Then Marc reached under the counter, grabbed a yellow-and-green sponge, and — in a single pass — the puddle was gone. No streaks. No dripping. No paper towels needed.
"I've never seen anything absorb that much water so fast. I'm buying a case tonight." — Sofia Bellini, live on air
Within minutes, #TheSpongeMoment was trending across Canada. Canadian Tire stores from Vancouver to Halifax reported the 3-pack selling out within 48 hours. This is the exact product from the segment.
See it at Canadian Tire →Engineered for real kitchens, real spills and the kind of scrubbing regular sponges give up on after two days.
Soaks up to 10× its weight in water in a single wipe. One sponge replaces a roll of paper towels.
Tough green scouring layer removes baked-on grease from pans without scratching most cookware.
Rinses clean and dries fast — no more that "old sponge" smell after three days.
A single sponge stands up to weeks of daily use. Three sponges in a pack, ready when you need them.
Trusted retailer. Nationwide availability. Ship-to-store or home delivery across Canada.
Costs less than one takeaway coffee. Handles months of kitchen duty.
Independent lab testing puts this heavy-duty scrub sponge in the top tier of household cleaning tools sold in Canada. Here's what makes it different:
See how families across the country are using it every day.
A few of our favourite reviews from the last 30 days.
"Saw the TV clip and had to try it. My teenage kids actually fight over who gets to wipe the counter now. Never thought I'd say that."
"Bought three packs. One for the kitchen, one for the cottage, one for my parents. Absorbs a coffee spill without moving it around. Magic."
"Excellent for stuck-on grease. The green side is tough but doesn't scratch my non-stick pans. Only wish they came in bigger packs."
Stock is limited following the TV segment. Order the 3-pack from Canadian Tire while it's still available.
Order the 3-Pack Now →